| Xuanhan County is the largest cattle-raising county in the agricultural area of Sichuan province, and have bred Shuxuan cattle which fill the gap of no cattle breed in southern China. Entering the new stage of the beginning of “14th Five-Year Plan”,the Shuxuan cattle industry in Xuanhan County is facing the problems and challenges of expanding the advantages of breeds, expanding the scale of the industry, adjusting industrial structure and optimizing the industrial chain. In order to promote a sustainable development for Shuxuan cattle industry in Xuanhan County, the author has adopted SWOT analysis to explain the current situation of the industry around four aspects, which are advantages, disadvantages, opportunities and threats respectively. On this basis, the author has further proposed development countermeasures and suggestions: grasp the policy dividend, strengthen planning and guidance, and promote the integrated development of industries; strengthen scientific and technological guidance, focus on the core of provenance, upgrade and upgrade supporting industries; improve the industrial chain, and adhere to Green development, expand the space for industrial value-added efficiency; improve the interest chain, establish production and marketing alliances, and promote endogenous and sustainable development of the industry; leverage new business formats to promote the integration of agriculture, culture and tourism, and promote the development of the No.1 brand in the south. |