基于平凉红牛产业转型的品牌升级研究

Research on brand promotion based on the transformation of the Pingliang Red cattle industry

中文关键词: 平凉红牛  产业转型  品牌升级

英文关键词: Pingliang red cattle  Industry transformation  Brand upgrade

中文摘要:

      平凉红牛产业作为平凉市助推脱贫攻坚的“首位产业”,不断向规模化、品牌化和绿色化发展,取得了明显成效。以国内外市场需求为导向构筑大市场,以开放促开发,以开发促发展。强化品牌意识,加快证明商标注册,实施原产地保护,把“平凉红牛”做大做强,成为国内外著名品牌。本文对“平凉红牛”品牌形成过程、发展现状及推广价值方面进行分析,提出了相应的升级策略。

英文摘要:

      Pingliang Red Cattle industry, as the leading position to boost poverty elimination in Pingliang city, has achieved remarkable results in large-scaled, branding and green development.Build a large market oriented the requirements of domestic and foreign markets,with developing the economy without opening up. Focusing on brand awareness,accelerating trademark registration and implementing the protection of origin, make "Pingliang Red Cattle" bigger and stronger to become a well-known brand at home and abroad.Based on analysis of the formation ,development and promotion value of the brand"Pingliang Red Cattle",This paper put forward the corresponding upgrading strategies.