平凉红牛品牌提升与发展策略研究

Research on brand Promotion and Development Strategyof Red Bull in Pingliang city

中文关键词: 平凉红牛  品牌提升  发展策略

英文关键词: Pingliang Red Bull  brand promotion  Development strategy

中文摘要:

      为了解决平凉红牛品种选育缓慢、品牌知名度低等短板,本文介绍了平凉红牛的发展现状,提出了平凉红牛品牌提升的思路和发展策略,旨在加大平凉红牛的产业化开发力度,为打响平凉红牛品牌,发展平凉红牛产业奠定坚实的基础。

英文摘要:

      in order to solve out varieties of red bull is slow, low brand recognition, this paper introduces the out red bull"s development present situation, proposed out red bull brand idea and development strategy, aimed at strengthening the industrialization development of out red bull, to snap out of red bull brand, development of out red bull industry to lay a solid foundation.